"Heads Up" Ride to raise awareness of acquired brain injury

June 21 members of the Canadian Motorcycle Cruiser Sault Ste. Marie 032 joined with the Sault Ste. Marie Branch of the Ontario Brain Injury Association to mark June as Brain Injury Awareness Month and to highlight the OBIA's "D.O.N.T. - Drive Only Not Text" campaign.

Over 50 riders from our CMC group, BRO, HOG and others were escorted by city and OPP motorcycle patrol officers on an hour long ride around Sault Ste. Marie.

Elizabeth Eddy, chair of the OBIA SSM branch, noted in her presentation the marked increase in head and brain injuries as a result of texting while driving and using cellphones.  Texting and cellphone use has now overtaken impaired driving as the leading cause of acquired brain injuries.

To view additional pictures of the event and ride, click here.